Wobblers retail brand design and product point of sale

This project was to design and develop a new brand for the retail sector that was to be positioned as an impulse purchase. The target market was children and is a collectible product. The brief was to develop a logo that reflects the product and its function yet be fun to appeal to the younger market. The point of purchase, counter display units and product wrap was developed to create a cohesive successful branding campaign. This was created while I was employed at Creata.