McDonald's Monopoly Game Promotion 2014

This project was to give a sales lift for a period of time and to engage with families to interact and deliver brand experience. The task was taken from initial brief to launch and it was my responsibility to ideate, design and develop all the game identity, overarching theme and digital collateral for the promotion. I set the key art up and messaging which I then needed to direct and uphold the visual integrity of the promotion across all aspects of the promotion from print to digital. Working with the client and license to achieve the best possible result for all stake holders. This project was created while I was employed at Creata.