McDonald's global packaging

One of my career highlights would have to be when I was invited to participate in the concept design and development of the current McDonald’s food packaging. It was aptly named a design “Hot House” where the design process saw several agencies travel from around the world to London in order to work together on the concepts. The agencies that worked on the designs are Leo Burnett Germany; TBWA US; DDB Hong Kong; Creata Australia; Boxer UK; and Forpeople UK. The final concepts were then handed over to Boxer who has been responsible for the package designs for over 10 years to do the final tweaks and launch of the evolutionary new look. Read more at http://www.adnews.com.au/news/mcdonald-s-packaging-overhaul-set-for-australia#sK6srU6G0hgpkpv1.99 Hothouse video link https://m.youtube.com/watch?v=ttHkLmXzkSw